Brand & Experience Strategist

Making brands clearer, more discoverable, and harder to ignore

I help ambitious brands shape their stories, create meaningful experiences, and stay distinctive in the age of AI.

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Clients I’ve worked with

+230%

Growth in leads following Canton Network’s brand launch
250+

Pages transformed in under three months, supported by custom AI tools
50+

Executives engaged in a global brand experience workshop I co-led

Featured Work

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Allegacy FinancialLippincott · 2026

Evolving a trusted local credit union for modern financial life

The Amneal.com homepage: “Everyone deserves access to essential medicines, that’s why we’re here”

Amneal PharmaceuticalsLippincott · 2026

Bringing “Medicine needs a maverick” to life through content and digital experience

A collage of LendingTree Spring app screens

LendingTreeLippincott · 2024

Helping LendingTree build relationships beyond the loan

DanaherLippincott · 2023

Reintroducing a Fortune 150 company as the leader it always was

The Canton Network homepage: “Introducing the Canton Network” beside a pattern of connected colored circles on a dark background

Canton NetworkLippincott · 2023

Launching a blockchain brand for institutional finance in just three months

Paze ad reading “Meet the new way to pay from your bank”

PazeLippincott · 2023

Bringing a new bank-backed digital wallet to life

Selected Writing

Read my writing

Tamar presenting a content strategy workshop at Lippincott, pointing to a recipe page on screen — Leading a content strategy workshop

I’ve always had a thing for finding stories in unexpected places. Sometimes that means uncovering what makes a brand interesting. Other times, it means dragging a life-size mannequin home from the street curb.

A little more about me

Let’s get to work.

Building a brand, exploring an opportunity, or working on something new? I’d love to hear about it.

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