Slingshot AI Bringing an ambitious vision for AI and mental health to life

The Slingshot AI homepage in 2024: “Mental Health AI Research” over a purple gradient, with an email sign-up to join the mission
Source: Internet Archive, 2024

Overview

Slingshot AI was founded on an ambitious belief: AI could help address the global mental health crisis by making meaningful support more accessible.

Working directly with co-founders Daniel Reid Cahn (CEO) and Neil Parikh (President), I led UX writing for Slingshot’s early website launch—helping articulate its mission, explain its approach to developing a foundation model for psychology, and introduce the company to potential partners and stakeholders.

The challenge

Slingshot was developing sophisticated technology in one of the most sensitive areas of human experience.

The challenge was to communicate a technically complex, research-driven mission in language that felt clear, credible, and human—without losing the ambition behind it.

The approach

Making an ambitious mission understandable

I worked with the founding team to translate Slingshot’s vision into accessible website messaging, connecting its AI research ambitions to the human need for more available, personalized mental health support.

Building trust through clear UX writing

I developed website copy that explained the company’s purpose, technology, and partnership ambitions while maintaining a voice appropriate for the sensitivity of mental health.

The goal was to make the emerging organization approachable to audiences beyond the AI research community, without oversimplifying its work.

The About section of Slingshot AI’s 2024 website

The outcome

The website introduced Slingshot’s mission and provided a foundation for communicating with prospective partners, collaborators, and other stakeholders.

The company subsequently developed and launched Ash, its AI mental health app, in July 2025, following a reported 50,000 beta users and $93 million in announced funding.

My contribution was to Slingshot’s early digital presence—helping communicate the founding vision before that next chapter of the company came to market.

Next project Danaher Reintroducing a Fortune 150 company as the leader it always was